Summary
Overview
Work History
Education
Skills
Projects
Awards
Languages
Websites
References
Timeline
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Vesa Salihu Orana

Prishtina,,Kosova

Summary

Dynamic Client Relations Director with a proven track record at Zero Pozitive, excelling in strategic planning and digital content production. Expert in managing high-profile campaigns and fostering client relationships, driving brand identity, and implementing sustainability strategies. Recognized for delivering impactful visual content that enhances audience engagement and brand loyalty.

Versatile Customer Support Manager highly effective at conflict resolution and persuasive communication. Knowledgeable about quality assurance and training to support and set up teams for success. Hardworking and reliable with excellent attention to detail to manage processes and timelines to accomplish tasks.

Overview

7
7
years of professional experience

Work History

Consultant – Apparel Sector

Swisscontact Kosovo (FEGO Project)
12.2023 - Current
  • Conducted deep-dive assessments with 18 fashion businesses to identify challenges and opportunities.
  • Delivered strategic guidance on sustainability, export readiness, and digital adoption.

Co-Founder & CEO

Common Store (Re-commerce Fashion Platform)
05.2020 - Current
  • Founded a platform enabling secondhand and vintage clothing vendors to sell online.
  • Managed business strategy, UX design, and partnership development.
  • Participated in incubators and won multiple entrepreneurship awards.

Art Director

Krenare Rugova
Prishtina
01.2020 - Current
  • Led artistic direction for fashion collections and marketing campaigns.
  • Directed styling and visual identity for editorial photoshoots and seasonal lookbooks.
  • Produced and edited digital media content, including teasers and behind-the-scenes footage.
  • Ensured consistency across all brand visuals and marketing communications.

Client Relations Director

Zero Pozitive
Prishtina
10.2018 - Current
  • Managed strategic client relationships with H&M, Coca-Cola HBC, Lindex, Devolli Corporation, Viva Fresh, and more.
  • Oversaw full campaign lifecycles: strategy, creative briefing, production, and performance tracking.
  • Directed internal teams to deliver high-quality visual content across platforms.
  • Produced commercial and branded videos using Adobe Premiere for broadcast and digital.
  • Acted as primary contact for all client communications and campaign management.

Production Coordinator – Climate Change Docuseries (LOOP)

Millennium Foundation Kosovo
03.2022 - 06.2022
  • Coordinated logistics, permits, and schedules across multiple shoot locations.
  • Researched and recruited experts in climate change to contribute to the docuseries.

Consultant & Trainer – Sustainable Fashion

UNDP Kosovo
03.2021 - 11.2021
  • Led workshops on circular fashion and sustainability for local designers and students.
  • Designed hands-on training focused on ethical sourcing, repurposed materials, and impact analysis.

Client Manager & Video Content Strategist

MD Positive (MetDaan & Zero Pozitive)
03.2019 - 03.2021
  • Managed relationships with creators and social video artists.
  • Produced and edited viral short-form content using Adobe Premiere.
  • Developed content strategy to improve audience engagement across platforms.

Education

Bachelor - Graphic Design

University of Prishtina
Prishtina, Kosovo
01.2014

Skills

  • Client relationship management
  • Strategic planning
  • Digital content production
  • Campaign management
  • Brand visual identity
  • Market analysis
  • Sustainability strategies
  • Video editing

Projects

Artistic Producer & Co-Curator MANIFESTA 14 – “Room of Things” & “Sister Flats” | Prishtina, 2022, Designed and curated exhibitions in the repurposed Hivzi Sylejmani Library and a private apartment space., Oversaw logistics, budgeting, and visual direction across exhibition installations., Sustainable Fashion Consultant – Workshop Trainer UNDP Kosovo, Led a three-day workshop teaching sustainable fashion techniques using repurposed materials., Mentored students to design circular garments with environmental storytelling., Assistant Curator & Videographer “Violeta Xhaferi: Revisions” – National Gallery of Kosovo, Supported curatorial planning and audiovisual documentation of a five-decade retrospective., Set Designer (Commercial Projects) PRINCE CAFFE, IPKO, FINNESA, COMODITA HOME – designed sets for commercials in collaboration with agencies like Zero Pozitive, LLUNATIK Creative, and R&M., Managed visual style and production coordination., Art Director – Fashion & Jewelry Brands Fight or Flight Studio – led campaign visuals for collections and emergency response projects., DYVÓ – photographed and art directed lookbooks for upcycled jewelry collections., Video Director – Creative Campaigns Directed and produced “MOVE. CHANGE. TRANSFORM.” video for Fight or Flight., Oversaw visual scripting, production coordination, and editing.

Awards

Winner – Ipko Foundation, KOSLift Program, Regional Finalist – Climate Launchpad, 2nd Place – OGEA Program, IBCM, Incubatee – Innovation Centre Kosovo, CARE Deutschland – Business Plan Training

Languages

Albanian
First Language
English
Proficient (C2)
C2

References

References available upon request.

Timeline

Consultant – Apparel Sector

Swisscontact Kosovo (FEGO Project)
12.2023 - Current

Production Coordinator – Climate Change Docuseries (LOOP)

Millennium Foundation Kosovo
03.2022 - 06.2022

Consultant & Trainer – Sustainable Fashion

UNDP Kosovo
03.2021 - 11.2021

Co-Founder & CEO

Common Store (Re-commerce Fashion Platform)
05.2020 - Current

Art Director

Krenare Rugova
01.2020 - Current

Client Manager & Video Content Strategist

MD Positive (MetDaan & Zero Pozitive)
03.2019 - 03.2021

Client Relations Director

Zero Pozitive
10.2018 - Current

Bachelor - Graphic Design

University of Prishtina
Vesa Salihu Orana